TOYOTA SIENNA | MINIVAN MOM CLUB
Social
MY ROLE: Copywriter (Concept Development & Creative Lead)
RESULTS: The Instagram collab post had 7.28M views, 470K interactions, 6.46% engagement rate as of 6/23/25 --the highest viewed reel on ToyotaUSA ever! The content on TikTok reached 1.5M views, 161K interactions, 10.3% engagement rate as of 6/23/25. 5,200 new followers on ToyotaUSA accounts (IG + TikTok). A Kelce family fan account, @kelcebrothers shared the content to its 515K fans for additional exposure. Team Toyota and NFL athlete Michael Pittman Jr. commented on the post
AWARDS: ThinkLA | Best Social Media Campaign, National Addy | Online/Interactive: Social Media: Single Execution | Silver, One Show | Social Media: Influencer Marketing/ Use of Celebrity | Bronze, One Show | Content Creator: Narrative/Character-Led | Merit, Dallas Addy | Film, Video & Sound: Branded Content & Entertainment - Non Broadcast | Gold, Dallas Addy | Online/Interactive: Social Media: Single Execution | Silver, District 10 Addy | Online/Interactive: Social Media: Single Execution | Gold, District 10 Addy | Branded Content & Entertainment | Gold
CASE STUDY & POST
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