Hi, I'm Alexis!
Senior Copywriter in Los Angeles, relocating to London in 2026.
I build culturally fluent campaigns across social, film, brand platforms, and integrated campaigns. With a background in screenwriting, I somehow went from film-school storyteller to someone deeply proficient at making smart, organic social creative. Probably because I’ve spent an arguably unhealthy amount of time studying how people behave across the internet.
To me, social isn’t just about trends or being clever. It’s about understanding how people actually interact with content – what makes them stop scrolling, spiral in a comment section, or send a post to a friend at 2AM.
I’m drawn to ideas that feel human, emotionally sharp, and are built to participate in culture instead of just advertising to it.
From large-scale 360 campaigns to fast-moving social content, I love finding ways to make ambitious ideas feel possible – especially when the budget says otherwise.
Classic storytelling foundation. Culture-first thinking.
Shiny Things
One Show 2026 Bronze Winner | Social Media: Influencer Marketing / Use of Celebrity
Toyota Sienna | Minivan Mom Club | Toyota
ThinkLA 2026 Shortlist | Best Social Media Campaign
Toyota Sienna | Minivan Mom Club | Toyota
National Addy 2026 Shortlist | Online/Interactive: Social Media: Single Execution
Toyota Sienna | Minivan Mom Club | Toyota
Dallas Addy 2026 Gold Winner | Film, Video & Sound: Branded Content & Entertainment - Non Broadcast | Toyota Sienna | Minivan Mom Club | Toyota
Dallas Addy 2026 Silver Winner | Online/Interactive: Social Media: Single Execution
Toyota Sienna | Minivan Mom Club | Toyota
District 10 Addy 2026 Gold Winner | Online/Interactive: Social Media: Single Execution
Toyota Sienna | Minivan Mom Club | Toyota
District 10 Addy 2026 Gold Winner | Branded Content & Entertainment
Toyota Sienna | Minivan Mom Club | Toyota
LA Addy 2023 Bronze Winner | Social Media
High Score | Share Happiness! | Pocky
LA Addy 2023 Bronze Winner | Social Media
Looks Inspired By | Share Happiness! | Pocky
LA Addy 2022 Bronze Winner | Social Media Campaign
Fiesta de Horchata | National Horchata Day | ampm
RPA Colburn Yoshida Award 2022 Third Place Winner
Fiesta de Horchata | National Horchata Day | ampm
As you can see, my love of ocean creatures was not immediate, but rather grew over time.
Past Lives
Copywriter | Saatchi & Saatchi
May 2024 - Present
Copywriter | RPA
March 2021 - May 2024
Acting Associate PM/EA to ECD | AT&T In-House Ad Agency
July 2015 - September 2020
Book Smarts
Copywriting | The Book Shop School for Ads
Bachelor of Arts Radio-Television-Film | California State University, Fullerton