
Sienna x Kylie Kelce Collab

Case Study

Press Coverage
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Yahoo! Entertainment: Kylie Kelce Fans Say Latest Promo ‘Should Have Been A Super Bowl Ad’
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AOL: Kylie Kelce Fans Say Latest Promo ‘Should Have Been A Super Bowl Ad’
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Sportskeeda: “This is unreal”: Jason Kelce’s wife Kylie leaves ex-NFL DE Isaac Rochell stunned with her ‘minivan mom’ personality​
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The Instagram collab post had 7.28M views, 470K interactions, 6.46% engagement rate as of 6/23/25 --the highest viewed reel on ToyotaUSA ever!
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The content on TikTok reached 1.5M views, 161K interactions, 10.3% engagement rate as of 6/23/25.
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5,200 new followers on ToyotaUSA accounts (IG + TikTok)
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A Kelce family fan account, @kelcebrothers shared the content to its 515K fans for additional exposure
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Team Toyota and NFL athlete Michael Pittman Jr. commented on the post
Results