We, of course, were thrilled because, although we've been flirting with using more lifestyle over the years, we've been dying for Pocky to fully embrace lifestyle, as a whole. So, we took this opportunity to fully lean in.

 

We wanted this campaign to resonate with our younger Gen Z audiences who are craving authenticity and storytelling, while still engaging with Millennial moms. But that was the perfect catalyst for Pocky, because sharing a box of Pocky opens up the opportunity to create small moments that can turn into lasting memories.